broadway
& Hemlock street

Contextual Alignment with FGBA Urban Framework

Although this site lies just outside the formal boundary of the FGBA, it is located immediately east of it and shares critical urban conditions that justify a similar treatment in
form and density.
Hemlock Street, in particular, plays a
strategic connective role
—it links West Broadway directly to the Granville Bridge and the downtown peninsula. As a key arterial leading into the city core, Hemlock naturally assumes a gateway function, much like Granville Street itself.
Urban Continuity Across the Street

The urban morphology and street interface conditions of this site mirror those of the FGBA directly to the west. The proposed massing, public realm activation, and programmatic mix of this development reinforces the emerging urban character envisioned for the FGBA. The proposal strengthens the FGBA framework by extending its scale, form, and public realm ambitions across Hemlock and Broadway, anchoring the southeast corner of Broadway and Hemlock in a cohesive urban gesture.

Granville Bridge Gateway

The site’s location on Hemlock grants it a role in shaping one of the most visible and symbolic gateways into Downtown Vancouver. As such, a more pronounced architectural expression through modest height increases, public realm generosity, and sculpted building form serves as an urban design signal for a gateway to downtown Vancouver.

Supporting the Broader Urban Strategy

The Broadway Plan envisions bold, transformative growth within walking distance of rapid transit. Although technically outside the FGBA boundary, this site falls within the Provincial 200 meter radius to the Broadway-Granville transit hub and will directly benefit from (and contribute to) the same high-capacity urban infrastructure. The project’s mixed-use composition with residential, hospitality, and public-serving components offers a varied program that aligns with the City’s aspirations for transit-oriented, complete communities.

Community Benefits

Transit-Oriented Development

Anchors a high-density, mixed-use hub steps away from Granville & Broadway Subway Station, maximizing public transit investment and urban mobility.

Hotel Supply Expansion

Adds 257 compact, high-quality hotel rooms to address the city’s pressing shortage, specifically targeting Vancouver’s Missing-Middle hospitality segment.

Community Hub Lounge

Introduces a 10,000-square-foot street-facing lobby lounge at Broadway and Hemlock, serving as a social and cultural anchor for both guests and the public.

A Place of Respect for Seniors

Provides a 12,000-square-foot seniors centre with outdoor terraces, designed for wellness, social connection, and dignity.

Job Creation

Generates significant construction and longterm hospitality employment, supporting local economic growth and workforce development.

Civic Contribution Through Land Setback

Offers a significant urban design gesture through additional setbacks to accommodate future infrastructure upgrades, including a future left-turn lane on Hemlock.

Enhanced Public Space / POPS

Creates a more than 4,000-square-foot public space designed for gathering, respite, and the integration of public art at a prominent civic corner.

Equitable Market Housing Options

Delivers 172 market residential strata homes, supporting housing diversity and ownership opportunities.

Project Statistics
And typology

25,000 sqft

Site Area

257

Number of
Hotel Rooms

172

Number of Strata
Residential Units

12.51

Net FSR

12.04

Net FSR Excluding
Seniors Centre

5.83

Hotel &

Commercial FSR

6.21

Strata Residential

FSR
Strata Residential
Hotel + Commercial
Seniors Centre
Ground Floor Plaza

Hotel

Hospitality designed for the city’s
“Missing Middle”
To us, hospitality is measured not simply in where you sleep for the night, but in the simple rituals that come together to form the
joy of travel.
The Hemlock Project seeks to provide a truly grounded hotel experience for the city's
middle sector
—those who value simple pleasures and a fondly remembered stay in one of the city's most electric neighbourhoods.

The expansive hotel lobby lounge opens onto the public plaza, while the proposed layby on Hemlock Street provides a convenient passenger loading area for rideshare, taxis and small tour groups.

A New Hotel Experience

Tailored to today’s quintessential urban guest, the hotel rooms themselves are:

Intentionally right-sized
Thoughtfully robust yet comfortable
Designed for travellers who value experience over excess
The nearly
10,000-square-foot lobby lounge
is designed to be the
city’s living room.
Light-filled, warm, and open to the street, it’s a space where neighbours and travellers meet without pretense. Mornings begin with coffee and quiet focus, while evenings hum with conversation and connection.

SENIORS

The Hemlock Project presents an opportunity to renew the South Granville Seniors Centre’s (SGSC) aging facilities, providing a new,
12,000-square-foot permanent hub for seniors
from across the City of Vancouver to participate in wellness programs, cultural events, social connection and reflection.
Artist’s rendering of the proposed Hemlock Project’s Seniors Centre patio
With its main entrance on Broadway featuring a private lobby and elevator, the warm arrival at the seniors centre sets the tone for the experience inside.
Dedicated HandyDart loading space has also been created in the back lane providing convenient access

SENIORS

The Hemlock Project presents an opportunity to renew the South Granville Seniors Centre’s (SGSC) aging facilities, providing a new,
12,000-square-foot permanent hub for seniors
from across the City of Vancouver to participate in wellness programs, cultural events, social connection and reflection.
Its prominent location signals that
seniors belong at the heart of urban life.
8 Programs. 27 Activities.
8 Programs. 27 Activities.

By offering these programs and support, the Centre helps seniors live healthy, active and independent lives.

Arts
Educational
Culinary
Fitness
Healthcare
Social Services
Spanish Programs
Social
The SGSC Community
SGSC is a place where people come together to
connect, build friendships,
and
share meaningful moments.

It's a space that nurtures belonging, and encourages everyone to stay involved. At its core, SGSC is a strong, caring community, that will continue to grow futher.

386

Total Members1

120

New Members2

11

Average New Members
per month2

750

Local Residents Served2
1
As of March 31, 2025
2
April 1, 2024–March 31, 2025
Demographics of SGSC
The vision for the centre is
not static.
It will continue to take shape in collaboration with the City and a future operating partner with experience in seniors’ programming.
The goal is to ensure that what’s built here will be
meaningful, relevant, and responsive.

Frequently Asked Questions

Since 2024, we’ve been engaging with neighbours, stakeholders, and community groups. That dialogue will continue, ensuring this project reflects the voices of those who call Fairview home. 

Project Overview

Where is the site located and what is there today?

The site consists of the properties located at 1368-1398 West Broadway situated on the southeast corner of Broadway and Hemlock. It is occupied by a gas station that is no longer operational and a vacant, one-level commercial building.

What is Concord Pacific proposing?

Concord Pacific, together with W.T. Leung Architects, has applied to the City of Vancouver to rezone the properties at 1368- 1398 West Broadway which are located in the Broadway Plan Area. The application seeks to develop a 35-storey mixed-use building comprising of a hotel, seniors center, commercial uses and market strata homes.  

The vision for this development is to create a diverse mixed-use community and tourism hub that complement the surrounding neighbourhood, providing new housing, community-serving retail spaces, public plaza space, and hotel facilities that foster employment opportunities and stimulate economic growth in the Broadway Corridor.  

The proposal seeks to allow for the development of:  

  • 257 hotel rooms 
  • Close to 25,000 sq.ft. of community-serving retail, including a ground-floor café and lounge and large fitness club on the 2nd floor 
  • 12,000 sq. ft. dedicated to a new seniors’ community centre on the 3rd floor 
  • 172 market strata homes 
  • A corner public plaza, providing over 4,000 sq.ft. of publicly accessible open space 

Where is Concord in the planning process? Has this project already been approved by the City of Vancouver?

A formal rezoning application was submitted to the City of Vancouver in July 2025. The project has not yet been approved and will be subject to the City-led public process, which includes further public consultation and review by the City’s Planning, Engineering and other relevant Departments and committees. The timeline for the City’s rezoning application process followed by the development and building permit process. 

How long will construction take?

Subject to approval from City staff and Council, construction of this project and its companion initiative at 1795 W Broadway would take approximately 3 to 4 years. 

Community Benefits

Do we need more hotel rooms in Vancouver?

For the past 15 years, the number of hotel rooms in Vancouver has been in decline due to several overlapping factors including hotel closures, conversions to residential uses, competition with short-term rentals, challenging land economics, zoning restrictions, and the impacts of the COVID-19 pandemic. The City of Vancouver noted in their 2018 Interim Hotel Development Policy that hotel rooms declined by 1,105 over the past decade. In the wake of the pandemic, this number is now above 3,000. 

In 2023, Destination Vancouver released a study warning that Vancouver risks losing its competitive edge without new investment in hotels, which could result in:  

  • $30 billion + in foregone output  
  • $16.5 billion + in foregone GDP  
  • 168,000 FTEs of foregone employment  
  • $7.5 billion in foregone tax revenue  

  

The project is a major investment in the future of the Broadway Corridor. The proposal will help address the declining hotel room supply and boost tourism, whilst improving employment and access to housing in the Broadway Plan area. The new hotels and retail space will bring significant employment benefits to the local economy, both during construction and once in operation. It is estimated that the hotel development will generate approximately hundreds of employment opportunities. 

How much will a hotel room cost here?

Concord Pacific envisions a mid-tier hotel that will cater to both leisure and business travelers. Room prices will be driven by the market at the time of completion.  

Do we need another seniors’ centre in this area?

Yes. Seniors constitute a significant portion of the neighbourhood’s demographic. 2021 Census statistics indicate that 22.7% of the South Granville/Fairview population is 65 years and older, which is on par with the Shaughnessy and Oakridge areas.  

Who will operate the seniors centre?

The South Granville Seniors Centre has been operating out of a church at West 12th Avenue and Hemlock since 1983 and is in need of a larger, modern space. The non-profit provides over 2,000 seniors with a welcoming gathering space and a variety of programs and services aimed at promoting healthy and independent lifestyles. 

What amenities will the seniors centre have?

Proposed amenities for the seniors community centre include dedicated front and rear private entrances with elevators, ample outdoor space with two terraces, parking spots plus a reserved HandyDart space for full accessibility. Concord Pacific is currently working with the South Granville Seniors Centre to ensure the designated community space fits their programming needs. 

Will there be a restaurant or gathering space for the public?

Yes. The project includes a large provision for a public plaza and café on the corner of Hemlock and Broadway, which will serve as a gathering place for residents, commercial and residential neighbours as well as hotel guests. The building has been set back along Hemlock to create a welcoming entry. 

What kind of amenities does this building envision for future residents?

Proposed amenities for future residents include a gym, meeting room and garden space. 

What is being done to mitigate traffic impacts?

Concord Pacific has retained a traffic consultant to complete a comprehensive traffic analysis and will comply with all transportation requirements of the City rezoning process. Upon completion of their assessment, a report will be submitted to the City as part of the rezoning application and will be subject to rigorous internal review by the City’s Planning and Transportation Departments. 

How much parking will be provided?

The project proposes 253 vehicle parking spaces: 160 residential spaces, 83 commercial spaces and 10 spaces dedicated to the seniors’ centre. Although the City of Vancouver has eliminated minimum parking requirements, Concord has chosen to provide 160 residential spaces for 172 strata homes. 

Given the transit-oriented nature of the Broadway Corridor, it is anticipated that future residents, hotel guests and employees will utilize the Broadway Subway Line and other muti-modal transportation options. With the City Market at the corner of Broadway and Granville coming soon, residents will also be able to access all their daily needs within close walking distance. 

Your Input

How can I provide input on this rezoning application?

The rezoning application process will include multiple opportunities for input from the community, including a public Open House on the City of Vancouver’s online “Shape Your City” platform. If you would like more information about the project, please email hemlock-info@west-broadway.com. 

I am interested in purchasing a home here; how can I find out more?

As we are currently in the pre-approval stages of this project, it is too early to discuss pre-sales. If you would like to add your name to our mailing list, please contact us at hemlock-info@west-broadway.com. 

CONTACT US

We would love to hear from you! If you have questions, or would like more information about the project, please contact us at
hemlock-info@west-broadway.com.